Kali Theatre Company
Brand identity, brand language, strapline, corporate stationery, design and copywriting for digital and print marketing for plays and brand guidance.
Creative Team: Amy Beeson and Vikki Ellis
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Amy explains how we put together the Kali brand and marketing.
We worked closely with Kali to develop brand language and a visual identity that drew from the theatrical experience they offer. As a new writing company for Asian women it was crucial they used a sharp tone of voice and strong storytelling that intrigued and invited audiences with clear calls to action.
As their writers are so varied we created rules for three genres of theatre: drama, comedy and thriller. Setting rules for marketing materials and partnerships brand has ensured consistency once the team took on the guardianship of the brand.
Kali has seen its audiences grow and has gone from strength to strength – frequently selling out performances and adding in extra tour dates.
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“Amy skilfully took Kali’s core visual identity and refreshed it, bringing it right up to date. She provided language inspiration to help future copy and a branding booklet of guidelines that we keep on the wall and refer to whenever we are doing new work. She was great to work with and we would recommend her.”
Binita Walia, Kali Theatre Company
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