Wordsby Communications | Rooted Everyday Campaign

Rooted Everyday

Brand strategy, campaign name and brand language development, content strategy, content development and delivery across social media, digital communications and PR for international multilingual campaign.

Creative Team: Amy Beeson, Divya Venkatesh and Binita Walia

The M6 Communications core team is made up of five organisations from a wider partnership of 15 Mediterranean conservation NGOs funded by the MAVA Foundation. Our task was to create and deliver a communications strategy and marketing content that engages an international audience with culture, eco-regions, history and biodiversity of the Mediterranean.

We undertook research and project management to identify audience and competitive landscape. Ran workshops to co-create the values and main objectives for the brand before creating the Rooted Everyday identity.

We worked with the team to create the website, social media channels and content, key messages and an overarching narrative. We continue to support the project team on strategy, content development and PR across all channels and provide a full agency service.

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Client Testimonial

Creativity, Professionalism and Passion

“Taking a complex concept and making it understandable and appealing to the public is exactly what Wordsby Communications did for the Rooted Everyday campaign. With creativity, professionalism and passion Amy, Divya and Binita created our brand and website with amazing.”

Lily Mordechai, Mediterranean Institute for Nature and Anthropos