Wordsby Communications | Be Well: Animated Public Health Videos

Be Well: Animated Public Health Videos

Campaign name and brand language development, campaign identity, social media content development, PR and media support, copywriting, photography, video storyboarding, video filming, video editing and animation.

Creative Team: Amy Beeson, Divya Venkatesh, Carine Bea and Takbir Uddin

We designed the Be Well identity to subtly reinforce ideas of health, well-being, wholeness and spirituality, while also highlighting the expert advice of Nutritionist Sarah Green for this series of cooking demonstrations, talks and health workshops.

The local community and health funders are the main audience. We did a mix of professional and user styled photography and video content to give it a neighbourhood feel whilst keeping the design clean and professional. The graphic devices help to tell the story of what’s on offer and lend themselves well to GIFs and animation.

Alongside social media marketing, press releases, flyers and posters the video in the doctors waiting surgery plays to thousands of patients every week. With our photographer and videographer we went to one of the sessions to get visual content. We then worked with the client to create a video story board with key messages and advertising copy.

The results have been impressive and show what a big impact video can have on turning passive viewing into active engagement and commitment.