Wordsby Communications | Boddi Boo: Personal Training Start-Up Brand and Marketing

Boddi Boo: Personal Training Start-Up Brand and Marketing

Brand language and visual identity, website concept and build, print and digital marketing, social media content including GIFs.

Creative Team: Amy Beeson and Divya Venkatesh

The inspiration for Boddi Boo was the very special relationship Dani has with her clients. Inspired by her passion for training in the green parks of London and Uppingham, her dance and musical theatre background, and her circus skills. We wanted to create a brand that showcased the fun of working with Dani as well as the physical benefits.

Boddi Boo’s brand is fresh and emotive with a touch of fairy dust. It’s got a full mix of flyers that work as posters in coffee shops and village notice boards, moving GIFs of workout sessions in the park and exercise tips to engage new customers.

With Dani we created a unique and vibrant style that helps Boddi Boo stand out from the competition. Dani is a client we have an ongoing relationship with to help her shape her marketing as her business and life evolves. It’s definitely been a labour of love.