Smart Cookies Cookery School: Franchise Brand Development

Brand name, strapline, tone of voice, brand values, and visual identity.

Creative Team: Amy Beeson and Divya Venkatesh

Business owner and marketing professional Laila was a savvy client. With her experience she didn’t need any hand holding on developing the brand language and design for this new franchise.

Laila’s research and audience engagement skills meant rather than us developing the strategy we only had to ask her what questions we needed answers too. This freed us up to focus all our time and budget on creating name ideas and creative concepts for our client to review.

We always try and share our communications knowledge with our clients but if you’re a marketeer like Laila that know-how pays dividends. She understood the value of having a professional look and feel for her business as many of our industry professional clients do.

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